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working in conjunction with soho-based strategic consultancy, Treehouse, ellisjames not only designed the packaging, but was integral in the naming of the brand and made significant contributions to many of the on-pack details, including the 'blast frozen' symbol and 'chef's column' on back-of-pack, elevating expectations of the ready meals from convenience to indulgent centrepieces of a complete meal experience.

Case study:

crab lasagne sticky herb and chilli chicken piedmontese braised beef casserole
The Genuine Food Company