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Try to visualise your brand as a glowing, brilliant orb. Imagine it floating in an open space at work – your main office, or your reception, or perhaps even on top of your building. Create a really powerful image in your mind of that, and every day you pass that place, think of your brand floating there.
We’ve previously discussed the power of Purpose. But, what about your brand’s Vision, Mission and Values? Brand organisation and understanding is crucial for the effectiveness of your engagement strategy. Let’s talk about the importance of your brand’s strategy and what each of these branding ‘buzzwords’ really means.
Every brand has a Purpose, but it’s not always leveraged or understood. In rapidly growing businesses, Purpose is more often ‘felt’ in the culture rather than being defined and articulated. As the business grows, it’ll become increasingly important that the brand establishes its Purpose to maintain cultural alignment with new staff and among longer-standing staff.