Brand Cosmology: How to visualise your brand
Try to visualise your brand as a glowing, brilliant orb. Imagine it floating in an open space at work – your main office, or your reception, or perhaps even on top of your building. Create a really powerful image in your mind of that, and every day you pass that place, think of your brand floating there.
Brand Strategy: Vision, Mission and Values
We’ve previously discussed the power of Purpose. But, what about your brand’s Vision, Mission and Values? Brand organisation and understanding is crucial for the effectiveness of your engagement strategy. Let’s talk about the importance of your brand’s strategy and what each of these branding ‘buzzwords’ really means.