You’ve got a brand, but you don’t really understand it. You struggle with defining its purpose, its mission, its vision or its values, and you wouldn’t be sure what to do with them even if you could. You’re proud of the work you do, but you’re too close to the business to understand the real-world difference it makes to other people. Consequently, you struggle to agree on a clear strategy for how you take the business forward and how you engage your staff and your customers.

You want to engage a target audience with a specific initiative. The audience could be internal or external, but ultimately, it’s crucial that you engage them effectively to see change in mindset, behaviour or perception.

You’d like to innovate your offering and carve a new niche or break new ground for the products, services or customer experiences that you offer, but you struggle to break your mindset out of familiar territories.

You have customers you want to engage in a more effective way, but don’t understand where the opportunities exist. Or you’ve got users and you want to improve their experience with your product. Or you might be developing a new product and want some insights to how you can improve your offering.

It’s common that teams will find themselves going in circles – orbiting a problem, without actually being able to penetrate to a real solution. Discovery workshops can help break out of this cycle and open new avenues of exploration.