You’ve got a brand, but you don’t really understand it. You struggle with defining its purpose, its mission, its vision or its values, and you wouldn’t be sure what to do with them even if you could. You’re proud of the work you do, but you’re too close to the business to understand the real-world difference it makes to other people. Consequently, you struggle to agree on a clear strategy for how you take the business forward and how you engage your staff and your customers.
The Discovery Workshop
The workshop guides delegates in a collaborative forum through the Design Thinking process to help define a problem, derive empathetic insights to target audiences, customers and users, refocus mindsets and break out of channelled or stagnant thinking.